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Oct 9, 2022
1 min

Staffing Agency Website Redesign

Quality Staffing, based in Chicago, had a DIY website that was outdated, and gave a rather flat experience for website visitors. In addition, the client had a desire to add instant translation of the website to Spanish. In this redesign, we re-wrote the content together with the client, and presented it in a more readable way, with SEO in mind. We added micro-animated graphics that are light on load time, and helped to present their services in readable sections. The colors r

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Let's Start Design

Sep 24, 2022
1 min

Website Design

Private Equity Firm Website redesign

We love referrals to all kinds of businesses, whether they are start ups or have been going for a while. One recent referral was to Pontalba Capital, who wanted a redesign of their Wordpress site. Their old site was a one pager (making it harder to be found online), that was rather flat and didn't really convey their core messaging about ESG investing. As part of our strategy discussions we delved into their investment philosophy, key phrases and how they wanted to highlight

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Let's Start Design

Mar 7, 2022
3 min

Marketing

Wix's Dashboard Tools

Did you know there are tools built into the Wix dashboard to help you grow your business? These include customer communication, email/social media marketing, invoicing, and analytics. Who doesn't need help with all of those? Let's take a deeper look at some of the tools available to Wix website users. Invoicing/Quotes: One of the best tools of the Wix dashboard is the ability to create a quote for your customer, that can be emailed. If the customer approves the quote, the quo

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Let's Start Design

Nov 6, 2021
1 min

Website Design

Velocity XD- New Website

Velocity XD is a marketing agency that designs experiential events for its corporate client list that includes Philips, Panasonic, Ford, Vera Bradley and Xerox to name just a few. Velocity needed a new dynamic marketing website that reflected the many areas of experiential design that they work in- whether it be the Consumer Electronics Show (CES), a CEO's keynote speech, or a product or brand launch. The brand acceleration agency also wanted to highlight their expertise in

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Let's Start Design

Mar 19, 2021
2 min

Website Design

Unione Sportiva Italiana Cycling 1908

One of our website projects this past year was for a historic cycling club in New York, Unione Sportiva Italiana that was established in 1908. Their old website was a "broken" site that needed to be rebuilt so that members could enroll and pay their annual membership online, find out about upcoming rides, buy club gear etc. However, one of the most interesting aspects of the project was to record the club's history with their old photos, newspaper clippings and stories about

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Let's Start Design

Feb 2, 2021
1 min

Website Design

Inspire. Motivate. Instill.

These are the words behind IMI Group, a women-focused executive coaching company based in NY. Run by two professional women and mothers, Robin Schoeps-Lewis and Jill Golden Tarnow, who met at Columbia University's Executive Coaching program and from there, the company was born. We were hired to create the website.The logo had already been designed so the colors of the site were complementary. As with any new company, we needed to tell the world about the services offered- wo

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Let's Start Design

Jan 16, 2021
3 min

Marketing

A Marketing Journey

Every one of our clients are looking to connect with their customers, offering them service and product solutions. Whether the client is a new company or an established business looking for a few new quality customers, the marketing journey is the same. A customer's journey begins with discovery or curiosity- who you are, and what solutions you offer- enhanced with details that develop the customer's trust. Part of our process is developing your message and what differentiate

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Let's Start Design

Jul 1, 2020
2 min

Social Media

E-Commerce Updates Webinar

I was recently invited to participate in a live webinar called Wix Boost E-Commerce on Facebook. Our discussion took place during the pandemic lockdown, as many businesses were forced to move to an online only model. The discussion covered marketing strategies, photography, SEO keywords, and many new E-Commerce tools that have been introduced recently. Here's some of the takeaways: Drop shipping - If you want to add new items to your store you can check out the Modalyst int

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Let's Start Design

Dec 8, 2019
2 min

Social Media

No more "Like" numbers in Instagram?

You may have noticed or heard that Instagram is rolling out a change when it comes to displaying how many likes are shown on a post. You may no longer see the number of likes but "liked by xyz and others" instead. They are currently testing in the US, having rolled it out in other countries. It is being rolled out now, beginning with those accounts with large followings and high engagement. Will the account owner be able to still see likes for a post? Yes you can still see y

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Let's Start Design

Sep 25, 2019
1 min

Email "Share" For Wix Blog (New) Posts

A few months ago I wrote about how to switch from the old blog to the new blog, with a video to walk through the process (https://www.letsstartdesign.com/post/the-new-blog-how-to-update-from-the-old).Well I was excited to see this week that you can now share those blog posts not just on social media, but also to the email campaign tool in your Wix site's dashboard. This was one of the features that was missing from the "new" blog, and was sorely missed by my clients who like

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Let's Start Design

Sep 5, 2019
2 min

Website Design

Best Practices For Website Images

As you add images to your site, follow these best practices to ensure the best visitor experience and to benefit your SEO.

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Let's Start Design

Aug 1, 2019
1 min

SEO

Google's Front Page-SEO

I was recently interviewed from the New York Stock Exchange floor by the Cheddar Network, an online business news network. I was asked to talk about how companies can try to get their website onto Google's front page, and best practices for improving your website ranking. We covered tips including frequently updating your site with fresh content or blog posts, using alt text for images, using key search terms in your content, etc. It was a fun experience being interviewed liv

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Let's Start Design

Jun 17, 2019
2 min

Business Strategy

Professional Development

I just attended the Wix Con 2019 event in New Orleans which is organized by the Wix community. This community are essentially all Wix expert

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Let's Start Design

Mar 8, 2019
2 min

Website Design

The visual elements of a website

With the attention span of website visitors being short these days, having photographs, illustrations or slideshows to convey the message of what your business does is a sound strategy. Think less text- more visuals in the era of Instagram. Visually engaging photos can hold the attention of the visitor for longer and can be used to encourage visitors to click into the site, buy a product, or read a blog post. Or a great background image can convey so much about your brand. S

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Let's Start Design

Jan 1, 2019
1 min

Website Design

It was a very good learning year...

As 2019 begins, I want to thank all the customers who worked with me last year, from those who had a thought for a business to those who are well established, it was great to see all the web and social media ideas come to fruition. I continue to learn about your various businesses and my own design field- where technology and software are continually updating and I am learning new skills to share everyday. In 2018, I attended a Wix.com expert conference in Miami and met so ma

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Wix Code- Added Functionality for Wix Websites

Let's Start Design

Apr 16, 2018
2 min

Website Design

Wix Code- Added Functionality for Wix Websites

Wix Code, or aka Corvid, was released from beta at the end of 2017. Designers and developers have spent the past few months learning how to implement it in to their Wix sites, including yours truly. Recently I launched the first site using a combination of Wix Code and the Wix Editor -A property rental company that uses a backend database of properties to populate pages that have search capabilities. In this case, the site visitor can search for apartments by "Immediate Av

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Let's Start Design

Feb 13, 2018
3 min

Social Media

The Hashtag #

Today, whether you are on Twitter, Instagram, Facebook or just reading the news, you simply cannot escape the all encompassing presence of the #hashtag. But what exactly is a hashtag and how should we use them in business marketing? With thousands of images published every minute on all social platforms, it can be hard to stand out amongst the crowd. The possibility for your post to be seen isn’t promising, unless they are one of your followers. That’s where hashtags come int

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Twin Fork Landscape Contracting, TFLC Inc, New Website

Let's Start Design

Nov 28, 2017
1 min

Website Design

Twin Fork Landscape Contracting, TFLC Inc, New Website

We launched a new site this week for Twin Fork Landscape Contracting who are based on the East End of Long Island. Their services include all types of masonry, driveways, hydroseeding of lawns, coastal erosion prevention, deer prevention, fences and, of course, flower bed and tree maintenance work. Their previous website was outdated and so we were hired to create a new one highlighting their services and portfolio of work. This busy business has all its own equipment and is

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