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Private Equity Firm Website redesign

We love referrals to all kinds of businesses, whether they are start ups or have been going for a while. One recent referral was to Pontalba Capital, who wanted a redesign of their Wordpress site. Their old site was a one pager (making it harder to be found online), that was rather flat and didn't really convey their core messaging about ESG investing. As part of our strategy discussions we delved into their investment philosophy, key phrases and how they wanted to highlight the companies they invest in currently.

So we decided to hone in on the growth strategy of their investments, more micro-interaction and movement on the site, and a clearer portrayal of their investment style through imagery. We rebuilt the site on Editor X which is fully responsive across all devices, and has nice design features.

Take a look at the before and after video to see the difference:

The client was delighted with the end result:

"Lorraine has a great knack for understanding the right messaging and marketing for a user's site, and translating that into design, language, imagery, and function that makes sense. She goes well beyond common templates and cliche stock images. Highly recommended!"


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