So teenagers and millennials are using Snapchat all of the time, and if like me, you just don't get the selfie posting/capturing every moment of the day dynamic, then it's time to learn about the "new" Snapchat - the one for business.
Many companies have started to use Snapchat as a marketing vehicle, aiming directly at the teen and twenty-something demographic who are so comfortable with the app. Snapchat's use has now exceeded Twitter. Businesses are creating a content story with pictures, "snaps" that tell potential customers about products or services. Each story lasts 24 hours and then its gone. There are no comments or likes. Follow the tips below to become a Snapchat pro. Practice and have a giggle with the "Lenses" and then think about how you can create a marketing story with the app.
Wix.com has come out with a great article on how to use Snapchat and here are some excerpts from it:
Getting Started
Upon opening the app, it automatically defaults to a back-facing camera ready to capture the moment in front of you. This serves as Snapchat’s main screen.
You can swipe right to view your personal messages.
Swipe left to discover news and Stories from friends and brands e.g. Cosmopolitan and National Geographic.
From the camera screen, press on the ghost on top you will reveal your personal settings where you can add friends (and your business contacts) and view the last 200 people who added you.
There are numerous ways to add a friend and the easiest is simply by choosing a contact from your address book.
You can also add Snapchat accounts by username.
(Pro Tip)
Even more fun...Filters & facial recognition Lenses
Filters have been around for a little longer than Lenses and can be applied simply by swiping left on your image.
You may see different Filters based on your location like when visiting popular tourist attractions. (Just make sure that location services are enabled on your phone)
Snapchat has perfected the use of facial recognition software to apply incredible effects to anyone’s face. They are called Lenses and are probably the most infamous Snapchat creation.
You can add one if you are sharing a photo or video selfie by pressing down on your face until the Lens options appear.
Experiment with the different Lenses by swiping through them and watch yourself transform in real-time.
Have a giggle!Click on the gear icon on top of your account profile and press the Snapcode (ghost) to add a fun personal selfie in photo booth style. Once you’ve edited your settings and added a few friends it’s time for your first Snap.
Switch between the back facing camera and selfie mode by pressing the circle with arrows around it (top left corner).
To take a photo press that big circle at the bottom once or hold it down to take a 10 second video.
If you don’t like your image, discard of it by pressing the “X” icon, top left, and try again.
Don’t worry if it takes you a few tries to get that perfect selfie :)"
The Fun Part...How to personalize
Press anywhere on the screen and your keyboard will appear along with a transparent black bar where your text will go. Drag and position the bar.
You can make your text bigger by pressing the ‘T’ at the top right corner of your screen, and perfectly centered if you press it again. You will also notice a colorful drop bar that can be used to change your text color.
At this point you can also manually resize and reposition your text by using your fingers to pitch and move it.
If you have a steady finger and an artistic edge, you can try adding a doodle by tapping the pencil.
Stickers: Press the sticky note next to the ‘T’ at the top of your screen to view the ridiculous amount of emojis and other strange things you can add to your image. You can add as many as you want and resize them too.
(Pro Tip) If you want to spice up a video, you can animate your emoji by dragging it on to the video and then press and hold it to set it in place. You can end things here and share your creation or...
Even more fun...Filters & facial recognition Lenses
Filters have been around for a little longer than Lenses and can be applied simply by swiping left on your image.
You may see different Filters based on your location like when visiting popular tourist attractions. (Just make sure that location services are enabled on your phone)
Snapchat has perfected the use of facial recognition software to apply incredible effects to anyone’s face. They are called Lenses and are probably the most infamous Snapchat creation.
You can add one if you are sharing a photo or video selfie by pressing down on your face until the Lens options appear.
Experiment with the different Lenses by swiping through them and watch yourself transform in real-time.
Have a giggle!
How to create your Story
"All done with your Snaptacular masterpiece?
Share your Snap with your friends, or anyone if you made your account public by tapping the blue arrow.
You can publish your Snaps as a Story which means it lives on your profile for 24 hours, during which viewers can check it out as many times as they would like.
Or set a time limit on your Snap so that it can only be viewed briefly by select people.
Occasionally you will have the option to share your Story as a Live Story. These are a compilation of Snaps submitted by Snapchatters at different events around the world that typically appear for 24 hours. If you’re in the location of a Live Story featured by Snapchat, your Story may be selected and viewed by millions!
(Pro Tip) Most brands and individuals publish multiple Snaps during the day to a story in a string that serves as the narrative of their story, with a beginning, middle and end."
You can save snaps as Memories so you can view, edit and share them later.
Analytics
There are likes or shares of your post but you can see analytics for a story:
After your Story is live you can pull interesting data points such as the number of views and screenshots within the 24-hour timeframe of you publishing a Story.
To pull these numbers swipe left to reach the Stories screen and tap the circular thumbnail of your Story. Then press each individual Snap to view the number of views and screenshots.
Tracking these numbers helps you get an idea of the quality of your content and how your Snapchat influence and following is growing.
I was particularly interested in this guide for both personally getting up to speed and seeing how Snapchat's is monetizing their marketing power. Snapchat has established marketing relationships with companies such as Cosmopolitan Magazine, CNN, People Magazine, ESPN and the New York Times to reach a new demographic. It will be interesting to see if smaller companies also adopt it into their marketing strategies as it is a cheap and instant way to get your story out and reach a different audience for products and services. Share this article if you find it useful.
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